Amongst all the ways to boost your site rating, back linking is the most  popular one. To see just why people use back links so much, you have to  understand how they work. Search engines are how most sites get accessed, and  while the algorithms search engines use to make sure the sites are sorted in  relevant order are pretty good, they can still be manipulated to some extent.

   Since the search engines look at how often is the site mentioned online on  other sites as one of the very important variables when determining just where  to place a site as far as rating is concerned, back links can do wonders for  your site’s standing.

     Be advised that not any back link will have the same effect. For instance, if  you get some 100 backlinks on brand new sites with just a few pages each, you  will not have too much impact on your site’s ranking, but if you get your link  placed on one very high valued and popular site, your overall score and your  traffic should increase dramatically. That’s why it’s best to do some research  before you place the ratings of your site into the hands of another company and  see just what is the best place to buy backlinks for you. It is really dependant on the content, the back links have more value if they come from  sites that have a theme that is similar to what you are covering.

Also, make  sure that the sites backlinking to you have a valid content, some companies  just dump link pages and spam them, increasing the value of your site’s search  score temporarily, but search engines like Google have started developing ways  of recognizing these empty pages and they started not only ignoring them when  it comes to determining your rankings based on back links, but also giving you  massive penalties if you have plenty of fake back links. That’s why it pays to  be very very careful when picking what company to get to do your link building,  a company that has plenty of high ranked pages with content and that have been  around for a while has much greater value and will have much greater impact on  your site then a new company with low ranked pages to rent out for your back  links.

     Other than paying someone to do link building the passive way, through  backlinks, you can also try to use social media to spread the word about your  product/business or site, but you do have to make sure your content is  interesting, real, and that the design and content itself will make people want  to visit your page, if you don’t have these things then you will not see much  effect from social link building, especially if your site covers a very narrow  niche that most people wouldn’t be interested in.